How to Get Leads as a Young Construction Business

If you wish to develop a construction company in today’s market, you need to tackle more than simply offering solid service. Of course, being able to efficiently deal with construction is an important trait to have. But, if you are to make your business profitable in modern times, you need to know how to find customers. This is why we are going to take a closer look at how to get leads as a young construction business.

Get Leads as a Young Construction Business

Most people today look for construction companies online. When they need to renovate their home or build something new, they use search engines like Google or Bing to find companies that can help them out. Or, they ask around whether their neighbors have someone to recommend. It is important to keep both Search Engine Optimization (SEO) and online reviews in mind, as these will be the key ways in which you will get leads as a young construction business.

SEO with different aspects of it.
You need to manage your SEO in order to get leads for your business.

Understand Your Company

Since you are running a new construction business, we are going to assume that you are not yet sure about what kind of service you want to offer. It is important to note here that most successful construction businesses have one pillar service and a couple of services connected to it. Some of the possible pillar services can be:

  • Kitchen renovation
  • Roof construction
  • Home construction
  • Garage construction

By focusing on a single service, you’ll be able to better market your business and find the right audience. Companies that opt for the “best at everything” approach, usually fail since they spread themselves too thin. Ideally, you will find a construction service that is most needed in your area. By doing so, you will get leads naturally, as your neighbors will have a need for your services.

Set Up a Good Website

Once you have figured out what your pillar services are, you need to set up a good website. To do this properly, we advise you to first hire a web developer to help you out from the beginning. While you might find some seemingly cheap ways to set up a website, we strongly suggest that you stick with hiring an experienced professional. As you will soon learn, you will need to develop and modify your website as your business and your brand grows. The only way to tackle that properly is to have the freedom and the control that an experienced web developer provides.

A laptop with website notes on it.
You cannot have a safe, well-functioning website without relying on an experienced web developer.

Social Media

We cannot talk about your company having a decent online presence without mentioning social media. After setting up your website, you will need to create profiles on platforms like Facebook, Instagram, and Twitter. You can choose to let a social media management company handle your accounts, but this may not be the smartest way to handle them right off the bat. Our advice is to study social media marketing a bit and develop a voice of your own. There are a lot of construction companies that have their social media presence handled by a small number of social media managers. This often leads to them having the same online presence, which is something that you definitely want to avoid. Instead, try to use your first months to experiment and see what feels best. The sooner you find a way to communicate with your customers, the better.

Another thing we would also recommend is filming live videos while you work. A quick video where you explain what you do in a positive tone will do wonders for your marketing. Especially after you’ve done a couple of videos and figured out what to post.

Having Good Communication with Your Customers

As any digital marketing manager will tell you, having online traffic is not enough to have leads. Sure, some of that traffic is going to convert to actual business. But, if you want to get leads as a new construction business in a reliable manner, you need to develop good communication with your customers. After all, that is what your website, social media, and your live videos should be all about. The more you can address your customers’ concerns and needs, the better reviews you are going to get. And the better reviews you have, the more leads you are going to find.

A woman working on her laptop and her phone
Having good communication skills is quite important for developing a construction company.

Working with Other Companies

Having a good online presence is necessary to get leads as a new construction business. However, there are other ways in which you can ensure that your future customers find you. One of them is working with other companies in order to cross-promote. To do so, you need to find reliable companies that are willing to recommend your business to their customers. These, of course, cannot be competing companies, but companies that are closely related to construction. So, for instance, you can contact moving companies like golansmoving.com and have them recommend you for home renovation after moving a family. Just ensure that the company you associate with is a reliable one. Gaining back customer trust after working with unreliable people can be quite hard.

Keeping a Good Impression

The final tip we have for you is to keep a good impression. Most construction companies find work through recommendations. After all, people are always going to trust their friends and family more than they are going to trust you. So, if you work hard, use the latest technology and present yourself in a polite manner, you are bound to find new leads in the most natural way possible.


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How to Become a Licensed Contractor in California

Here are some answers to frequently asked questions regarding contractor licensing in California.

Who must be licensed as a contractor in California?

All businesses or individuals that construct or alter any building, highway, road, parking facility, railroad, excavation, or other structure in California must be licensed by the Contractors State License Board if the combined labor and material costs for one or more contracts on the project is $500 or more. Contractors must be licensed before submitting bids.

Who can become a licensed contractor in California?

A licensed contractor must be 18 years of age or older, have either a Social Security number or individual taxpayer identification number, and have the experience and skills necessary to manage the daily activities of a construction business, including field supervision, or be represented by someone (a “qualifying individual”) with the necessary experience and skills.

What kind of experience is required?

At least four years of journey-level experience is required to qualify for the exams. Credit may be given for experience as a journeyman, foreman, supervising employee or contractor in the particular classification for which you are applying.

Is school necessary?

No. There are no educational requirements to qualify for a California contractor’s license. You may receive credit for technical training, apprenticeship training, military training, or education instead of a portion of the required four years of practical experience. At least one year must be practical experience.

While education is not necessary, an exam preparation program designed around the topics covered on the exam can help you gain confidence for passing your exam on the first try.

Is there an exam requirement?

Yes. The qualifying individual (either you or your representative) is required to pass two written exams: one for business and law and one for trade knowledge. There are some situations in which a waiver for the exams can be issued. CSLB schedules exams after the application is submitted, reviewed, and accepted as complete.

How much does it cost to apply?

As of July 1, 2017, there is a non-refundable $330 fee for an original application and a $200 initial license fee for one classification. The application fee for each additional classification is $150.

Are there additional financial requirements to qualify for a license?

Yes. All applicants must submit to CSLB a contractor bond or cash deposit payable to CSLB in the amount of $15,000. CSLB does not issue bonds.

Is worker’s compensation insurance required?

All contractors who have employees must present proof of workers’ compensation insurance coverage. Contractors without employees are required to file a certificate of exemption. However, C-39 Roofing contractors are not eligible for an exemption from the workers’ compensation insurance requirement.

What other application requirements are there?

All applicants must be fingerprinted (at an additional cost to the applicant) and undergo a background check before CSLB will issue a license.

Where do I get an application or find answers to further questions?

California Contractors State License Board
1 (800) 321-2752
9821 Business Park Drive
Sacramento, CA 95827


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How to Become a Licensed Contractor in Arizona

Here are some answers to frequently asked questions regarding contractor licensing in Arizona.

Who needs an Arizona contractor license?

Any business which contracts or offers to contract to build, alter, repair, add to, subtract from, improve, move, wreck or demolish any building, highway, road, railroad, excavation or other structure, development or improvement, or to do any part of the work must be a licensed contractor.

Also included in work requiring a license is the erection of scaffolding, connections to utility service lines, metering devices and sewer lines, mechanical or structural service to a structure or improvement and any other work in connection with the project.

“Contractor” includes subcontractors, floor covering contractors, landscape contractors and consultants representing themselves as having the ability to supervise or manage a construction project for the benefit of the property owner.

Supervision or management includes hiring and firing of specialty contractors, scheduling of work on the project, and selection and purchasing of construction material.

Contractors must be properly licensed before submitting bids.

Who can apply for an Arizona contractor’s license?

A sole proprietorship (individual), a partnership, limited liability company, or a corporation may apply for a contractor’s license if they have a regularly employed person with the necessary experience, knowledge and skills who serves as the qualifying party. All persons listed on the application must be 18 years of age or older.

A corporation or limited liability company must be registered with the Arizona Corporation Commission and in good standing with that agency before submitting an application for a contractor’s license. The corporation or limited liability company must remain in good standing in order to renew their contractor’s license.

To whom is the license issued?

A license may be issued to a sole proprietorship (individual), a partnership, limited liability company or a corporation. The license belongs to the business and not to the qualifying party.

What are the steps to getting a contractor license in Arizona?

  1. Identify a Qualifying Party who meets minimum requirements
  2. Pass examinations
  3. Submit to background checks
  4. Form a legal entity
  5. Obtain a bond
  6. Pay required fees
  7. Provide Government issued identification
  8. Complete and submit application

Further descriptions of these steps can be found on the AZROC Licensing Information page.

What do I need to submit with my application?

  1. Original examination score (See PSI Candidate Information Bulletin for instructions to register for exams and answers to commonly asked questions
  2. Experience Record Form
  3. All license fees and Recovery Fund fees (if applicable).
  4. A license bond must be provided with the license application. The amount of the bond required depends upon the classification of license and your anticipated gross volume of business.
  5. Your Arizona Transaction Privilege Tax Number must be included with the license application.
  6. Financial Statement
  7. Proof of Workers Compensation Insurance

Information on License Classification Requirements, License fees, Experience Record form, obtaining a surety bond and Arizona Transaction Privilege Tax Number, instructions, links and answers to many questions can be found on the application which can be downloaded from the Arizona website at:  www.azroc.gov

Is there an exam requirement to get licensed?

All candidates are required to take and pass a Business Management Examination which contains questions on state and federal laws and the management of construction projects, business, and financial management.  Some license classifications also require passing a trade exam.  All testing requirements must be completed before submitting your application.  Information on individual trade exams may be found at www.psiexams.com (800) 733-9267. The PSI Candidate Information Bulletin (PFD) contains instructions to register for exams and answers to commonly asked questions.  Your original examination score report must be submitted with the License Application.

Is experience required to become licensed?

Credit is given for experience as a journeyman, foreman, supervising employee or contractor.  Contracting experience will also be considered from currently licensed Arizona Contractors, formerly licensed contractors and official personnel. Refer to form: License Classification Requirements RC-L-206B to determine License Classification experience requirements.

Is the NASCLA Accredited Commercial Contractor license accepted in Arizona?

No, the NASCLA license is not accepted in Arizona.

However, as of August 1, 2017, Arizona began accepting this examination in lieu trade examinations for the B-1 and B-2 General Commercial Contracting Classifications. If you are interested in becoming a licensed contractor in 13 other states as well, the NASCLA exam may be a good fit for you. Check out our NASCLA Exam Prep page for further details.

Who do I contact at the state with other questions?

Arizona Registrar of Contractors
1700 West Washington St. Suite 105
Phoenix, AZ  85007-2812
(602) 542-1525
www.azroc.gov


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Home Inspectors: A True Value

A home inspection report generated by a professional home inspector can be the most important part of buying a home. As a home inspector you know that the inspection is intended to give homebuyers an unbiased, knowledgeable account of any identifiable issues within the home. All homes have defects. When you are on an inspection it is important to have the homebuyer accompany you so you can show them the little nuances or big projects that will come along, to prepare them for purchasing the property. The best report suggesting any improvements or repairs is required of you and by doing so you become irreplaceable to that buyer.

Knowing what homebuyers are looking for in an inspector will help you market yourself and your company. Your first step is making sure you are a member of the American Society of Home Inspectors (ASHI). This designation will give you a leg up when homebuyers are searching for an inspector.

Every inspector does their inspection a bit differently, but the objects of inspection are universal. Here’s what needs review, according to the American Society of Home Inspectors’ (ASHI):

  • Heating system
  • Central air conditioning system (temperature permitting)
  • Interior plumbing and electrical systems
  • Roof
  • Attic, including visible insulation
  • Walls
  • Ceilings
  • Floors
  • Windows and doors
  • Foundation
  • Basement
  • Structural components

You may wish to offer additional inspection services that can bring in additional work and customers. Some options are mold and mildew, WDO (Wood Destroying Organisms), roof and chimney and lead paint. Most of these additional services can be offered after receiving a certificate from taking a state approved course. Clearly you are not going to tear the home apart to inspect wiring and piping, but the more you have access to, the better your final report will be. You may also offer to return once correction work has been done to sign off that the listed issues have been fixed to code.

Builders Training Institute offers state-approved pre-license education and continuing education courses that are available online from any internet enabled device – which means your classes are available when you are. We offer OSHA & Industrial Safety Training, HUD Approved Manufactured Housing, A 4hr Lead Paint Refresher course and licensing required courses in most states!


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Florida Thermal & Moisture Protection Course

Here is an excerpt of our 1-hour online course “Thermal & Moisture Protection: Keeping the Weather Out” with Roger Peck. Water damage is a major concern in many building projects. Keep your clients dry and your profits high with practical moisture and weather solutions.  

Why should we install vapor barriers and foundation coatings?

We need to limit ground water moisture from entering the foundation walls.  It’s a common misunderstanding that concrete is waterproof!  Concrete and mortar are not waterproof!  Think of masonry products as hard sponges!

The best way to avoid moisture problems below grade is to design and install a system that keeps moisture from saturating the soil around the home.  Through the use of proven designs we can effectively divert the rainfall away from the building before it saturates the soil around the structure.

Nothing is more effective in keeping the foundation and crawl space dry than keeping the rain water and ground water from penetrating the perimeter of the foundation.

When a high water table exists, install a footer drain around the perimeter of the foundation and drain to daylight if possible. Through the use of proven designs we can effectively divert the rainfall away from the building before it saturates the soil around the structure.

The footing drain needs to be installed as soon as possible after the foundation waterproofing. If not done soon, it may require extra hand digging due to collapse of surrounding soil from rain and loose soils around the excavation. This extra work may be ignored or done incorrectly, resulting in incorrect slope or no slope in the footer drains. Or worse, if the drain material is flexible, workers may allow the line to move up and over the obstruction, resulting in a sediment trap and causing the drain to fail prematurely!

Remember: The surface drains should never be allowed to connect to the floor or footer drains!  This means the surface water or gutter drains can only be installed after the footer drains have been covered and backfill operations have begun.


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It was highly educational on safety on which will help me and my company save lives and keep safe on the job site in everyday life. – April 17, 2018
Charlie Tregale - Massachusetts
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