Marketing for Building Contractors | North Carolina
4 Elective Hour Text Course | Approval #5023
Effective marketing to new clients is a struggle for many business owners. Explore successful techniques of a cost-effective marketing program to increase business year round.
Description
Note: Per North Carolina requirements, students must complete all online elective courses 30 days from the course registration, or no later than November 30th of each year. If you do not complete the course in 30 days, you will be required to begin the course from the beginning and pass the summative assessment with at least a 70% pass rate, and within 30 days in order to gain credit for the course. Please call our office at 1-800-727-7104 to re-start your course. We will not charge for the first retake but will charge for any subsequent renewal requests.
Remember: Courses cannot be purchased, started, or completed after midnight eastern time on November 30th, and during December.
Instructor: Dean Rose
Marketing is an essential part of running a successful business. This text-based 4HR CE course will show students how to put together a customized, cost-effective marketing program that will work year after year. Even those building contractors who have already been in business for years will learn how to build strength in the marketing aspects of their company, including a cost-effective method of generating leads. Students will also learn how to incorporate successful marketing tactics simultaneously.
By the end of this course, the construction professional will:
- Understand basic marketing principles and concepts.
- Examine all factors of a business decision through SWOT Analysis.
- Identify solutions for increasing market performance within a target market.
Estimated time to complete this course–200 minutes
This Course Covers:
- 4 Ps of Marketing
- Choosing a Target Market
- Setting Goals
- Marketing Channels
- Set-Up
- FINAL EXAM