How to Get Leads as a Young Construction Business

If you wish to develop a construction company in today’s market, you need to tackle more than simply offering solid service. Of course, being able to efficiently deal with construction is an important trait to have. But, if you are to make your business profitable in modern times, you need to know how to find customers. This is why we are going to take a closer look at how to get leads as a young construction business.

Get Leads as a Young Construction Business

Most people today look for construction companies online. When they need to renovate their home or build something new, they use search engines like Google or Bing to find companies that can help them out. Or, they ask around whether their neighbors have someone to recommend. It is important to keep both Search Engine Optimization (SEO) and online reviews in mind, as these will be the key ways in which you will get leads as a young construction business.

SEO with different aspects of it.
You need to manage your SEO in order to get leads for your business.

Understand Your Company

Since you are running a new construction business, we are going to assume that you are not yet sure about what kind of service you want to offer. It is important to note here that most successful construction businesses have one pillar service and a couple of services connected to it. Some of the possible pillar services can be:

  • Kitchen renovation
  • Roof construction
  • Home construction
  • Garage construction

By focusing on a single service, you’ll be able to better market your business and find the right audience. Companies that opt for the “best at everything” approach, usually fail since they spread themselves too thin. Ideally, you will find a construction service that is most needed in your area. By doing so, you will get leads naturally, as your neighbors will have a need for your services.

Set Up a Good Website

Once you have figured out what your pillar services are, you need to set up a good website. To do this properly, we advise you to first hire a web developer to help you out from the beginning. While you might find some seemingly cheap ways to set up a website, we strongly suggest that you stick with hiring an experienced professional. As you will soon learn, you will need to develop and modify your website as your business and your brand grows. The only way to tackle that properly is to have the freedom and the control that an experienced web developer provides.

A laptop with website notes on it.
You cannot have a safe, well-functioning website without relying on an experienced web developer.

Social Media

We cannot talk about your company having a decent online presence without mentioning social media. After setting up your website, you will need to create profiles on platforms like Facebook, Instagram, and Twitter. You can choose to let a social media management company handle your accounts, but this may not be the smartest way to handle them right off the bat. Our advice is to study social media marketing a bit and develop a voice of your own. There are a lot of construction companies that have their social media presence handled by a small number of social media managers. This often leads to them having the same online presence, which is something that you definitely want to avoid. Instead, try to use your first months to experiment and see what feels best. The sooner you find a way to communicate with your customers, the better.

Another thing we would also recommend is filming live videos while you work. A quick video where you explain what you do in a positive tone will do wonders for your marketing. Especially after you’ve done a couple of videos and figured out what to post.

Having Good Communication with Your Customers

As any digital marketing manager will tell you, having online traffic is not enough to have leads. Sure, some of that traffic is going to convert to actual business. But, if you want to get leads as a new construction business in a reliable manner, you need to develop good communication with your customers. After all, that is what your website, social media, and your live videos should be all about. The more you can address your customers’ concerns and needs, the better reviews you are going to get. And the better reviews you have, the more leads you are going to find.

A woman working on her laptop and her phone
Having good communication skills is quite important for developing a construction company.

Working with Other Companies

Having a good online presence is necessary to get leads as a new construction business. However, there are other ways in which you can ensure that your future customers find you. One of them is working with other companies in order to cross-promote. To do so, you need to find reliable companies that are willing to recommend your business to their customers. These, of course, cannot be competing companies, but companies that are closely related to construction. So, for instance, you can contact moving companies like golansmoving.com and have them recommend you for home renovation after moving a family. Just ensure that the company you associate with is a reliable one. Gaining back customer trust after working with unreliable people can be quite hard.

Keeping a Good Impression

The final tip we have for you is to keep a good impression. Most construction companies find work through recommendations. After all, people are always going to trust their friends and family more than they are going to trust you. So, if you work hard, use the latest technology and present yourself in a polite manner, you are bound to find new leads in the most natural way possible.


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How to Become a Licensed Contractor in California

Here are some answers to frequently asked questions regarding contractor licensing in California.

Who must be licensed as a contractor in California?

All businesses or individuals that construct or alter any building, highway, road, parking facility, railroad, excavation, or other structure in California must be licensed by the Contractors State License Board if the combined labor and material costs for one or more contracts on the project is $500 or more. Contractors must be licensed before submitting bids.

Who can become a licensed contractor in California?

A licensed contractor must be 18 years of age or older, have either a Social Security number or individual taxpayer identification number, and have the experience and skills necessary to manage the daily activities of a construction business, including field supervision, or be represented by someone (a “qualifying individual”) with the necessary experience and skills.

What kind of experience is required?

At least four years of journey-level experience is required to qualify for the exams. Credit may be given for experience as a journeyman, foreman, supervising employee or contractor in the particular classification for which you are applying.

Is school necessary?

No. There are no educational requirements to qualify for a California contractor’s license. You may receive credit for technical training, apprenticeship training, military training, or education instead of a portion of the required four years of practical experience. At least one year must be practical experience.

While education is not necessary, an exam preparation program designed around the topics covered on the exam can help you gain confidence for passing your exam on the first try.

Is there an exam requirement?

Yes. The qualifying individual (either you or your representative) is required to pass two written exams: one for business and law and one for trade knowledge. There are some situations in which a waiver for the exams can be issued. CSLB schedules exams after the application is submitted, reviewed, and accepted as complete.

How much does it cost to apply?

As of July 1, 2017, there is a non-refundable $330 fee for an original application and a $200 initial license fee for one classification. The application fee for each additional classification is $150.

Are there additional financial requirements to qualify for a license?

Yes. All applicants must submit to CSLB a contractor bond or cash deposit payable to CSLB in the amount of $15,000. CSLB does not issue bonds.

Is worker’s compensation insurance required?

All contractors who have employees must present proof of workers’ compensation insurance coverage. Contractors without employees are required to file a certificate of exemption. However, C-39 Roofing contractors are not eligible for an exemption from the workers’ compensation insurance requirement.

What other application requirements are there?

All applicants must be fingerprinted (at an additional cost to the applicant) and undergo a background check before CSLB will issue a license.

Where do I get an application or find answers to further questions?

California Contractors State License Board
1 (800) 321-2752
9821 Business Park Drive
Sacramento, CA 95827


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Construction Job Gains Outlook

The construction sector, including data from the both residential and non-residential contracting, experienced 3.5% increase in April 2019 compared to April 2018.

  • Texas added the largest state gain of employment with 32,500 jobs. Louisiana lost the most construction jobs with 8,400.
  • West Virginia had the highest annual growth in the construction industry with 33.7%. Vermont reported the biggest decline at 7.2%.

Nationwide, the job growth (excluding farm workers) increased by 263,000 over the month of April—stronger than expected from estimates in March. According to the Bureau of Labor Statistics (BLS) that is a 41% increase, but 8 states and the District of Columbia did see a decrease.

Although the essay as such is characterized by having a free structure, there is nothing else that you consider a tentative scheme to develop it. It usually consists of an introduction, content and a conclusion. On that basis begins to develop your essay, avoiding transcribing any book or text. For sure you can look over at this website, where professional writers give very interesting suggestions on how you can make an essay and be the first of your class. Remember, write without fear, using your own words and you will see that in this way ideas will flow. An essay is short, you do not need to do 100 sheets to convey the ideas you have about a topic.
Check your spelling and writing a lot, so that your ideas can be understood by anyone. Not using too much technical language means that your essay will be more valuable, focus on the background and not on the form. One essay can not be the same as another, because there you must capture your style, with a particular nuance on how you see and interpret the world.

All 50 states increased in employment from the year-to-year average ending in April. “12 states recorded annualized growth to and/or above 1.8% in employment, which was the national growth rate.” Texas added the most with 294,200 jobs.


Builders License Exam Prep & State Approved Continuing Education

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Ladders: Are they the Best Tool for the Job?

Ladders are the oldest tool still in use today. These amazing tools date back approximately 10,000 years.  Despite being around for ages, the CDC (Center for Disease Control and Prevention) recently did a study and discovered that in the last decade 81% of fall injuries among construction workers treated in the U.S. involved a ladder. Ladders are a crucial tool of the trade which requires little to no training, making them time and cost efficient. However, that same study said that 43% of FATAL falls have involved ladders. With statistics like that, shouldn’t ladders be banned from job sites?

Experts in the field agree that ladders should be the last choice when trying to work at an elevated height. They have been the preferred method for decades but at such a high cost. Companies have been getting fancier with ladder design in hopes of making them safer by adjusting the base width and adding platforms at the top to address safety concerns, but then they aren’t as portable or easy to use. Researchers have determined that a key issue with ladder safety is fatigue. Standing and balancing on a step is tiring and leads to fatigue. If the ladder is being used for hours, workers end up taking shortcuts. Workers will reach a little further if the ladder is a little short they will just “make it work”. Luckily in the past 15-20 years, companies have started to focus on the tools and equipment that make it safer for workers vs. workers having to make a decision to be safe.

With the cost of incidents and damages rising, it’s become less acceptable and more costly to use a ladder on job sites. In the U.S. we have typically blamed the worker for a fall, but in most cases, companies provide workers with a poor tool for the expected job. Some countries have gone as far as making laws to sue or imprison supervisors for not doing a proper risk assessment and watching any worker who is working at elevated heights. The employer is held responsible. If everyone knew they were going to be held liable, perhaps companies would look closer at preventing the use of ladders and lowering the risk to their workers.

It was highly educational on safety on which will help me and my company save lives and keep safe on the job site in everyday life. – April 17, 2018
Charlie Tregale - Massachusetts
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