Marketing for Building Contractors | Michigan

$69.00

7 Credit Hours | Online HD Video Course | Instructor:  Scott Corbat
Effective marketing to new clients is a struggle for many Michigan business owners.  Explore the techniques successful contractors use to put together a cost-effective marketing program to increase business year round.

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Description

MARKETING FOR BUILDING CONTRACTORS


COURSE DESCRIPTION

Marketing is an essential part of running a successful business. This seven-hour course will show students how to put together a customized, cost-effective marketing program that will work year after year. Even those building contractors who have already been in business for years will learn how to build strength in the marketing aspects of their company, including a cost-effective method of generating leads. Students will also learn how to incorporate successful marketing tactics simultaneously.

A 70% passing score on each assessment is required to move on to the next chapter. Students must answer 70% of the questions correctly in order to receive credit/certification for the course.


LESSON 1

  • Business Laws
  • Importance of Marketing
  • Effective Marketing Programs
  • Marketing Goals
  • Analyze the Company
  • Areas of Specialization
  • Analyze the Client
  • Analyze the Competition

LESSON 2

  • Creating a Marketing Message
  • Costs of a Marketing Program
  • Marketing Team

LESSON 3

  • Public Perception
  • Company Name
  • Company Logo

LESSON 4

  • Printed Marketing Materials
  • Truck Signage
  • Office

LESSON 5

  • Best Sources of Business
  • Repeat Clients
  • Social Media Referrals
  • Developing a Contact Database
  • Creating a Referral Program
  • Testimonials
  • Client Gifts

LESSON 6

  • Communication
  • Newsletters
  • Tax Incentives

LESSON 7

  • Prospective Clients
  • Job Site Signs
  • Job Site Mailings
  • Canvassing
  • Telemarketing

LESSON 8

  • Client Warming Parties
  • Remodeled Home Tours
  • Special Events
  • Educational Seminars
  • Charitable Events
  • Networking
  • Co-op Marketing Funds

LESSON 9

  • Websites
  • Backup
  • Promotion
  • Google
  • Other Great Sites

LESSON 10

  • Universe Marketing
  • Home Shows
  • Award Program Entries
  • Publicity
  • Showrooms
  • Yellow Pages
  • Radio Talk Show/YouTube Channel

LESSON 11

  • Marketing Tactics and Budget
  • Annual Calendar
  • Tracking Your Success

LESSON 12

  • Vehicle Requirements
  • Abbreviations and Definitions
  • Vehicle Inspections

LESSON 13

  • Driver Requirements
  • Types of Commercial Drivers Licenses
  • CDL Endorsements
  • Hours of Service for Drivers
  • Hazardous Materials
  • Materials of Trade

Course instructors will be available by email or telephone between 8am and 6pm Eastern Standard Time. They will assist you with questions regarding course content.

If you have any questions, please call us at 1-800-727-7104 or send an email to info@onlinecti.com. Email responses will usually be returned promptly, but guaranteed within one business day.

Student policies and procedures are always available by going to our website and scrolling to the bottom of the page (See Attendance, Privacy and Refund Policy).

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