Alabama 6 Hour Package #2
- 2 Hr Required Law Text Course: Business Basics
- 4 Hr Elective Video Course: Building Your Business Brand
- Free Video Course: Social Media for Contractors
Description
Business Basics | Approval #P3C-7
This course, Business Basics, has been approved by the State of Alabama Home Builders Licensure Board for 2 hours of Required Law continuing Education credits.
Instructor: Jenny MacDowell
This course will provide Alabama Homebuilders with a comprehensive overview of the rules surrounding running a contracting business in the state of Alabama. We will discuss the rules and regulations for licensing, how to organize a business, and what labor laws need to be observed. Lien laws, risk management and tax requirements will also be covered, all with Alabama specific information.
This Course Covers:
- Marketing Laws
- Licensing Law and Board Rules
- Business Organization
- Labor Laws
- Lien Law
- Risk Management
- Tax Laws
Building Your Business Brand | Approval #P3C-4
This course, Building Your Business Brand, has been approved by the State of Alabama Home Builders Licensure Board for 6 hours of continuing Education credits.
Instructor: Dean Rose
Marketing is an essential part of running a successful business. This six-hour course will show students how to put together a customized, cost-effective marketing program that will work year after year. Even those building contractors who have already been in business for years will learn how to build strength in the marketing aspects of their company, including a cost-effective method of generating leads. Students will also learn how to incorporate successful marketing tactics simultaneously.
This Course Covers:
- Marketing Laws
- Marketing vs. Advertising
- Product, Price, Placement, Perceived value & Promotion
- Strengths, Weaknesses, Opportunities, Threats
- TOWS Analysis
- Target Market
- Setting goals (building a brand, leads, and increasing profits)
- Marketing channels
- Social Media
Social Media Marketing for Construction Trades
Learn the ins and outs of social media marketing from experts that work in both social media and the construction industry. Use these tools and tricks to upgrade your personal and professional profiles, drive leads, and increase business.