This course, Marketing for Contractors, has been approved by the State of Alabama Home Builders Licensure Board for 6 hours of continuing Education credits.
Instructor: Dean Rose
Marketing is an essential part of running a successful business. This six-hour course will show students how to put together a customized, cost-effective marketing program that will work year after year. Even those building contractors who have already been in business for years will learn how to build strength in the marketing aspects of their company, including a cost-effective method of generating leads. Students will also learn how to incorporate successful marketing tactics simultaneously.
This Course Covers:
- Marketing Laws
- Marketing vs. Advertising
- Product, Price, Placement, Perceived value & Promotion
- Strengths, Weaknesses, Opportunities, Threats
- TOWS Analysis
- Target Market
- Setting goals (building a brand, leads, and increasing profits)
- Marketing channels
- Social Media
If you have any questions please call us at 1-800-727-7104 | Monday-Friday | 8am-8pm
Or send an email to firstname.lastname@example.org. Email responses will be returned promptly within one business day.