Marketing for Building Contractors | Alaska


8 Business Hour Video Course
Approval #17330

Effective marketing to new clients is a struggle for many business owners.  Explore successful techniques of a cost-effective marketing program to increase business year round.
0.8 ICC Admin CEUs – Approval #26109


Instructor:  Scott Corbat

Marketing is an essential part of running a successful business. This eight-hour course will show students how to put together a customized, cost-effective marketing program that will work year after year. Even those building contractors who have already been in business for years will learn how to build strength in the marketing aspects of their company, including a cost-effective method of generating leads. Students will also learn how to incorporate successful marketing tactics simultaneously.

This Course Covers:

  • Business Laws
  • Importance of Marketing, Effective programs and goals
  • How to Analyze the Company, the competition and the client
  • Creating a Marketing Message, team and the costs
  • Company Name and Logo
  • Printed Materials, newsletters and signs
  • Repeat Clients and developing a contact database
  • Social Media Referrals, testimonials and creating a referral program
  • Tax Incentives
  • Remodeled Home Tours, home shows, special events, seminars, and networking
  • Websites, google, yellow pages, YouTube channel
  • Marketing Tactics and Budget and tracking you success
  • Vehicle Requirements and Inspections
  • Driver Requirements, CDL endorsements and commercial drivers licenses

If you have any questions please call us at 1-800-727-7104 | Monday-Friday | 8am-8pm
Or send an email to Email responses will be returned promptly within one business day.

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