|Marketing for Contractors 7-Hour Video Course
This 7 hour course is approved for prelicensure and continuing competency.
This video series shares dozens of ideas to help you increase your client base year round.
Marketing Course Syllabus
Marketing is an essential part of running a successful business. This seven hour course will show students how to put together a customized, cost-effective marketing program that will work year after year. Even those building contractors who have already been in business for years will learn how to build strength in the marketing aspects of their company, including a cost-effective method of generating leads. Students will also learn how to incorporate successful marketing tactics simultaneously.
Video #1 – Recognize and implement an effective lead generation program. Identify the target customer and analyze the market.
Video #2 – Translate the importance of developing a professional image through the use of a logo, brochures and performance.
Video #3 – Explain the importance of creating customer loyalty through referrals, testimonials and a circle of influence.
Video #4 – Learn proven methods to expand your targeted customer base. Integrate these methods into a successful marketing campaign.
Video #5 – Describe how to implement a practical and successful ad campaign. Compare the pros and cons of using the Yellow Pages. Explain the benefits of working a professional show, and of maintaining your own showroom.
Video #6 – Identify the tactics that deliver the most qualified leads so you are not wasting time and money.
Video #7 – Learn about prospective clients and how to target them with yard signs, canvassing and telemarketing.
Video #8 – How to host a clients house warming party, use community and charitable events to marketing your company and the benefits of C0-op marketing funds.
Video #9 – Using the internet, website and social media sites to market your business.
Video #10 – Learn the positives and negatives of various forms of marketing.
Video #11 – How to plan a marketing schedule, monitor and analyze where your leads are coming from and understanding why you did not get a job.
Video #12 – What is a commercial motor vehicle. USDOT numbers and what do do with them. Inspection and vehicle requirements and understanding commercial license plates.
Video #13 – Types of commercial drivers licenses, driver medical requirements, short haul provisions and hazardous materials.